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Search Engines are built to help the searchers. Search Engines strive to put the best fit/standard websites on top rankings so that searchers get their required info within few clicks. How do Search Engines know a website’s standard and its relevance with searched keywords? What are the steps you should follow for a complete SEO to improve your website’s rankings? This article covers Search Engine Optimization in two levels - the first is On-page optimization, and the next is Off-Page Optimization. An effective On-page optimization together with good Off-page optimization will improve your Search Engine Rankings. On-Page Optimization 1. Define your Business & Target Audience The first step in any business starts with analysis. Determine what kind of services your website is to provide and what kind of audience you want for your website? 2. Don’t Purchase a New Domain If you already have a good domain name don’t try to purchase a new one, as some search engines look for the age of t...

Before you write one line of code: * Do keyword research to determine what keywords you want to target. While constructing your website you should do the following: * Use markup to indicate the content of your site 1) Optimize your title tags on each page to contain 1 - 3 keywords 2) Create unique Meta Tags for each page 3) Use header tags appropriately (H1 > H2 > H3) 4) Use (b) and (i) tags if appropriate * Optimize your URLs 1) Use Search Engine Friendly URLs 2) Use keywords in your domain (www.keyword1.com) 3) Use keywords in your URL (www.example.com/keyword2/keyword3.html) 4) Use dashes or underscores to separate words in your URLs (keyword2-keyword3.html) * Optimize your content 1) Use keywords liberally yet appropriately throughout each page 2) Have unique content 3) Have quality content * Use search engine friendly design 1) Create a ...

During the last weeks, people in online forums observed some strange Google result changes. Rumor has it that there is a new -60 penalty that Google applies to websites in which it has lost trust. What has happened? Some webmasters found websites that were listed on position 61 in Google's search results that had Google Sitelinks below their listing. Normally, Google only displays Google Sitelinks for the first search result. Many webmasters believe that the website that was listed on position 61 with the Sitelinks was the number 1 result for that keyword but had been penalized by Google. What does Google say about the -60 penalty? In a Google Groups discussion about showing Sitelinks for #61 results Google employee John Mu referred to a -60 penalty discussion. Google hasn't officially confirmed that a -60 penalty exists. However, Google employee John Mu indicated in a discussion about the -60 penalty in the official Google groups that Google penalizes websites if they contain ...