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Showing posts from April 16, 2008

Google Algorithm Update

Yesterday some members of Digital Point Forums were talking about a Google search results update and checking the results I would say they were correct. The thing that sticks out the most is that a lot of newish .com sites that are hosted in the UK have had a nice little boost in the Google.co.uk rankings. Three of the .com sites that I have worked on over the last few months up until yesterday were strangely performing much better on Google.com then they were on Google.co.uk (all of these sites were hosted in the UK). I have two possible theories about why this has happened either Google.co.uk is very careful about determining which .com sites are actually from the UK and it just takes a long time or Google have just fixed there algorithm so that all UK hosted .com sites now get full Google.co.uk ranking benefit. It is not just my clients who have been affected, I have noticed many .com sites are now performing much better, Kevin Gibbons site SEOptimise.com appears to have shot up in ...

Geographical Keywording Your Content to Improve Search Results

What is Geographical Keywording? Geographical keywording is the process of getting geographic keywords into your web pages and SEO strategy, and is one of your most powerful SEO tools. Many people who are serious about buying something search based on their location because they prefer to do business with a local company for a variety of reasons. Some people initially don't want to focus on a geographical region because one of the greatest things about the internet is its global reach, and why would you want to limit your web site to your local area? Clearly, nobody wants to limit themselves to a specific geographic region when it comes to showing up in the Google search results. By associating your content and pages with geographical keywords you are not limiting your site but you are just focusing in on your location as a way of capturing the search requests for people in your area. Let's face it, when you launch a site you need to use every tool at your disposal to get an ad...