Google’s November 2024 core update is now done rolling out, a Google spokesperson told us. It started on November 11, 2024 and completed about 24 days later on December 5, 2024. This update was a typical core update where Google updates its core ranking system to make search results more relevant and helpful. What Google said. Google said about this core update: “This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.” What we saw. Based on what I’ve been tracking, this update started to be felt a couple of days after it was announced on November 13th and 14th , and then seemed to hit a wider set of sites this past weekend, around November 16th and 17th . Towards the end of this update, many of the tracking tools showed relatively low ranking volatility but then we saw a larg...
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