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Google’s  November 2024 core update  is now done rolling out, a Google spokesperson told us. It started on November 11, 2024 and completed about 24 days later on December 5, 2024. This update was a typical core update where Google updates its core ranking system to make search results more relevant and helpful. What Google said.  Google said about this core update: “This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.” What we saw.  Based on what I’ve been tracking, this update started to be felt a couple of days after it was announced on  November 13th and 14th , and then seemed to hit a wider set of sites this past weekend, around  November 16th and 17th . Towards the end of this update, many of the tracking tools showed relatively low ranking volatility but then we saw a larg...

Google Maps now will show you products from nearby stores if you search Google Maps for product related queries. Google  wrote , “Now, you can search in Google Maps for items like pickleball rackets , board games, ice cream makers and more to find nearby stores that have them in stock so you can pick up what you need, stat.” What it looks like.  Here is a screenshot of the new “Products nearby” section within Google Maps: How it works.  GoogleMaps lets you search for items and find nearby stores selling them. Simply open Google Maps, enter the item name in the search bar, select a store from the results, and get directions to pick it up. Inventory includes home goods, electronics, apparel and items from grocery stores. Here is a video of it in action: Why we care.  If you sell product, using Google Merchant Center and product feeds can help you get business directly from Google Maps. Your products will not just show up in Google Search and Google Shopping but now al...

Google is explicitly identifying people it understands to be content creators.  This article explains how we know that Google is recognizing content creators, why it’s important and what  SEO  professionals need to do in response. Google’s growing recognition of content creator entities I recently discovered Knowledge Panel subtitles like “Content Creator (Medicine)” and “Content Creator (Travel)” in the SERPs. This shows Google’s explicit identification of individuals as authoritative content creators within specific fields. This is a significant  E-E-A-T  development for content creators as it gives visible and meaningful proof that Google has recognized them as credible sources of information on a specific topic. It’s also a huge advantage in modern SEO, since the person’s content is more likely to appear in today’s search results and tomorrow’s AI-powered assistants. Here are some examples from the Kalicube Pro dataset (tracking over 17 million person entiti...

Many redesigned websites fail to improve  SEO , often damaging existing rankings and creating challenges for SEO teams trying to recover lost traffic. This can severely affect business visibility, lead generation and sales. I have been handed many a brand new website and asked to “SEO it” when untold damage has been done and significant time and effort must be spent just to get traffic levels back where they were before the redesign.  Many articles help with  website SEO  and  how to retain SEO traffic during a redesign . There are also helpful books and frameworks for website planning. Yet, seemingly no resource combines a sensible approach to planning a new site with the retention and improvement of SEO.  This article will outline how to plan a new website effectively to retain existing traffic and create a platform to improve your SEO.  To make following along easier, you can fill out the steps in the template below: Website planning to maximize SEO...

Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Newest jobs in SEO, PPC and digital marketing SEO Manager , Newfold Digital (Remote) Salary:  $80,000 – $110,000 Develop, implement, and manage comprehensive SEO strategies for multiple brands within Newfold Digital. Conduct keyword research and competitive analysis to identify growth opportunities and improve organic search performance. Senior Specialist SEO,  SHRM (Hybrid, Alexandria, VA) Salary:  $83,000 – $95,000 Develop and implement a comprehensive SEO strategy to maximize website performance, improve rankings, and drive online revenue. Conduct in-depth analysis of search engine data to develop strategic plans that align with business objectives. Analyze and leverage data to provide insights and identify new opportunities for growth....