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Organic and paid click-through rates (CTRs) are down – and Google AI Overviews are partially to blame. However, paid CTR declined regardless of whether AI Overviews were present.☝ The new analysis of ~10,000 informational intent keywords ranking in the top 20 positions was conducted by digital marketing agency Seer Interactive. Organic CTR drop.  For queries where AI Overviews appeared, organic CTR fell sharply – from 1.41% to 0.64% – year over year. But when AI Overviews were not present, organic CTR actually increased: Paid CTR drop.  Paid CTR was down year over year regardless of whether AI Overviews were present: But.  Paid and organic CTR actually increased when a brand appeared in AI Overviews: Paid:  7.89% to 11% Organic:  0.74% to 1.02% Why we care.  Google’s AI Overviews are clearly impacting visibility, engagement, and traffic – as we knew would be the case when Google launched its precursor, Search Generative Experience (SGE). Though Google...