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Many redesigned websites fail to improve  SEO , often damaging existing rankings and creating challenges for SEO teams trying to recover lost traffic. This can severely affect business visibility, lead generation and sales. I have been handed many a brand new website and asked to “SEO it” when untold damage has been done and significant time and effort must be spent just to get traffic levels back where they were before the redesign.  Many articles help with  website SEO  and  how to retain SEO traffic during a redesign . There are also helpful books and frameworks for website planning. Yet, seemingly no resource combines a sensible approach to planning a new site with the retention and improvement of SEO.  This article will outline how to plan a new website effectively to retain existing traffic and create a platform to improve your SEO.  To make following along easier, you can fill out the steps in the template below: Website planning to maximize SEO [Template] Website planning and S