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Showing posts from January 25, 2025

Google updates search quality raters guidelines with a focus on spam

Google has pushed a routine update to its search quality raters guidelines PDF ( accessible here ). This is a routine update to its guidelines document, where the updates primarily focused on spam. What changed.  Google posted the following details in its change log in the document: Updated Page Quality Lowest and Low sections to better align with  Google Search Web Spam Policies ; added illustrative examples Expanded guidance on assessing minor interpretations and intents for Needs Met ratings and added illustrative examples Minor changes throughout (updated rating ranges, removed outdated examples; fixed typos; updated browser requirements; etc.) This update also refreshes some language for clarity and provides additional useful examples to help raters.👨 Previous updates.  The last update was over  10 months ago  on March 5. Before that was  Nov. 16, 2023  and then before that  Dec. 15, 2022 . Google normally refreshes these guidelines every y...