Search Engine Optimization - SEO Updates - Latest SEO News - SEO Blog

SEO  is a fast-moving, marketing-centric industry that will always keep you on your toes.  If you’re just getting started, it can be overwhelming without a guide.  There are many facets and specializations in SEO that come later in a career –  local , technical,  content ,  digital PR , UX, ecommerce, media – the list goes on. However, that level of specialization isn’t something a junior professional needs to focus on right away.  Much like a liberal arts degree or an apprenticeship, a newcomer to SEO should first develop a broad understanding of the entire discipline before choosing a specialty. This article covers several ways to build that foundational knowledge of search engine optimization. 1. Start with the business Whether you’re  in-house  or at an  agency , resist the urge to jump straight into “solution mode” when beginning an SEO project.  Instead of immediately focusing on meta tags, keywords, backlinks, or URL structur...