Skip to main content

Posts

Showing posts from September 25, 2024

Google recognizes content creators: A breakthrough for E-E-A-T and SEO

Google is explicitly identifying people it understands to be content creators.  This article explains how we know that Google is recognizing content creators, why it’s important and what  SEO  professionals need to do in response. Google’s growing recognition of content creator entities I recently discovered Knowledge Panel subtitles like “Content Creator (Medicine)” and “Content Creator (Travel)” in the SERPs. This shows Google’s explicit identification of individuals as authoritative content creators within specific fields. This is a significant  E-E-A-T  development for content creators as it gives visible and meaningful proof that Google has recognized them as credible sources of information on a specific topic. It’s also a huge advantage in modern SEO, since the person’s content is more likely to appear in today’s search results and tomorrow’s AI-powered assistants. Here are some examples from the Kalicube Pro dataset (tracking over 17 million person entities) for content creator